Booking Holdings Inc. (BKNG)
Consumer Cyclical · Travel Services · Data as of 2026-10-22
Bottom line
BKNG is trading near its usual valuation, in the middle of its recent price range, and recent volume shows no clear direction. The picture is mixed, so it may be worth watching rather than acting on. Past patterns are not a guarantee of future results.
Valuation — Cheap-looking, with quality flags (Yellow)
BKNG trades at 17× earnings, below its own 5-year average of 31× and roughly in line with similar consumer cyclical companies we track (19×, 50 peers). Historically this has been on the cheaper side for the stock. It also generates strong cash: a free-cash-flow yield of about 8%. Growth is slower than its 3-year pace, which deserves some caution. Its current multiple sits around the 0th percentile of its own last five years — toward the low end of its own range.
Quality check: revenue growth has slowed to about 13% a year (3-year pace about 17%; analysts expect about 9% next year), while the multiple sits at the low end of its own history. That combination can mean the market is pricing a slower business rather than offering a bargain.
Price zones — In the middle of its recent range (Yellow)
At $161.10, the stock sits between its recent support and resistance levels. Over the past year BKNG has traded between $150.14 and $220.81; its historical support zone sits near $150.14 and resistance near $178.38. It is below both its 50- and 200-day averages, which has historically signalled a downtrend.
52-week range $150.14–$220.81 · 50-day average $178.38 · 200-day average $178.76
Money flow — No clear direction (Yellow)
Buying and selling volume in BKNG have been fairly balanced recently, with no strong accumulation or distribution pattern. Volume on up days has been about 0.6× volume on down days over the last 30 sessions.
Dividends & company facts
BKNG paid $1.64 a share in dividends over the past year — 1.0% of today's price — and raised it 2 times in the last five years. It returned more through buybacks: $6.4 billion in fiscal 2025, about 5.4% of its market value.
- Dividend yield (12 months)
- 1.02%
- Paid over 12 months
- $1.64 a share
- Payout ratio
- 17.8%
- Buybacks
- 5.4% (fiscal 2025)
- Shares, past year
- -5.6%
- Revenue, 12 months
- $28.2B
- Profit, 12 months
- $7.2B
- Employees
- 25,550
- CEO
- Glenn D. Fogel
- Headquarters
- Norwalk, CT
- Listed since
- 1999 · NASDAQ
About the company
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms.
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一句话结论
BKNG 估值接近其惯常水平，处于近期价格区间的中部，近期成交量没有明确方向。整体情况好坏参半，也许更适合先观察，而不是急于行动。过去的形态并不能保证未来的结果。
估值 — 看似便宜，但有质量警示
BKNG 目前的市盈率为 17×，低于其自身 5 年平均的 31×，并且大致持平于我们追踪的同类Consumer Cyclical公司（19×，50 家）。从历史来看，这属于该股较便宜的一侧。它同时产生充沛的现金：自由现金流收益率约为 8%。增速已慢于其 3 年的平均步伐，这一点值得留意。它当前的估值倍数大约位于自身过去五年分布的第 0 百分位——处于自身区间的偏低位置。
质量核对：营收增速已放缓至每年约 13%（3 年平均步伐约为 17%；分析师预期明年约为 9%），而估值倍数正处于自身历史的低位。这样的组合可能意味着市场在为一个增长更慢的业务定价，而不是在给出便宜的价格。
价格区间 — 处于近期区间的中部
目前价格为 $161.10，位于其近期的支撑位与阻力位之间。过去一年 BKNG 的价格在 $150.14 到 $220.81 之间波动；其历史支撑区在 $150.14 附近，阻力区在 $178.38 附近。它同时位于 50 日和 200 日均线下方，这在历史上通常对应下降趋势。
资金流向 — 方向不明确
BKNG 近期的买卖成交量大致均衡，没有明显的吸筹或派发形态。过去 30 个交易日，上涨日的成交量约为下跌日的 0.6×。
股息与公司概况
BKNG 过去一年每股派息 1.64 美元，相当于当前股价的 1.0%，过去五年上调过 2 次。它通过回购返还了更多：2025 财年回购 64.2亿美元，约占市值的 5.4%。
UnderTheLight 用直白的语言解释股票——估值、价格区间与资金流向。它只描述数据，不构成任何投资建议。
UnderTheLight explains stocks in plain English — valuation, price zones and money flow as traffic lights, recomputed nightly. It describes data; it is not investment advice and never recommends a trade.