Hasbro, Inc. (HAS)
Consumer Cyclical · Leisure · Data as of 2026-10-22
Bottom line
HAS is trading near its usual valuation, near its historical resistance zone, and recent volume suggests money flowing in. The picture is mixed, so it may be worth watching rather than acting on. Past patterns are not a guarantee of future results.
Valuation — Cheap-looking, with quality flags (Yellow)
HAS trades at 16× earnings, below its own 5-year average of 36× and roughly in line with similar consumer cyclical companies we track (19×, 50 peers). Historically this has been on the cheaper side for the stock. It also generates strong cash: a free-cash-flow yield of about 8%. Growth is slower than its 3-year pace, which deserves some caution.
Quality check: only 3 of 9 year-over-year fundamentals checks passed last fiscal year. A low multiple alongside deteriorating fundamentals is sometimes a sign of a weakening business rather than a bargain.
Price zones — Near its historical resistance zone (Red)
At $117.23, the stock is close to the upper end of its recent range. Over the past year HAS has traded between $69.50 and $117.25; its historical support zone sits near $93.54 and resistance near $117.25. It is above both its 50- and 200-day averages, which has historically signalled an uptrend.
52-week range $69.50–$117.25 · 50-day average $93.54 · 200-day average $91.50
Money flow — Money is flowing in (Green)
Recent trading in HAS shows more volume on rising days than falling days, a pattern often described as accumulation. Volume on up days has been about 1.5× volume on down days over the last 30 sessions.
Dividends & company facts
HAS paid $2.80 a share in dividends over the past year — 2.4% of today's price — and raised it once in the last five years.
- Dividend yield (12 months)
- 2.39%
- Paid over 12 months
- $2.80 a share
- Payout ratio
- 41.2%
- Shares, past year
- +0.2%
- Revenue, 12 months
- $5.2B
- Profit, 12 months
- $956M
- Employees
- 4,520
- CEO
- Christian Cocks
- Headquarters
- Pawtucket, RI
- Listed since
- 1980 · NASDAQ
About the company
Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division further amplifies its brands by out-licensing trademarks, characters, and intellectual property rights to third parties, enabling the creation and sale of a diverse range of branded consumer goods, such as apparel and toys.
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一句话结论
HAS 估值接近其惯常水平，接近其历史阻力区，近期成交量显示资金正在流入。整体情况好坏参半，也许更适合先观察，而不是急于行动。过去的形态并不能保证未来的结果。
估值 — 看似便宜，但有质量警示
HAS 目前的市盈率为 16×，低于其自身 5 年平均的 36×，并且大致持平于我们追踪的同类Consumer Cyclical公司（19×，50 家）。从历史来看，这属于该股较便宜的一侧。它同时产生充沛的现金：自由现金流收益率约为 8%。增速已慢于其 3 年的平均步伐，这一点值得留意。
质量核对：上一财年 9 项逐年基本面核对中只通过了 3 项。低估值伴随基本面走弱，有时反映的是业务在恶化，而不是便宜。
价格区间 — 接近其历史阻力区
目前价格为 $117.23，接近其近期区间的上沿。过去一年 HAS 的价格在 $69.50 到 $117.25 之间波动；其历史支撑区在 $93.54 附近，阻力区在 $117.25 附近。它同时位于 50 日和 200 日均线上方，这在历史上通常对应上升趋势。
资金流向 — 资金正在流入
HAS 近期上涨日的成交量高于下跌日，这种形态常被称为吸筹。过去 30 个交易日，上涨日的成交量约为下跌日的 1.5×。
股息与公司概况
HAS 过去一年每股派息 2.80 美元，相当于当前股价的 2.4%，过去五年上调过 1 次。
UnderTheLight 用直白的语言解释股票——估值、价格区间与资金流向。它只描述数据，不构成任何投资建议。
UnderTheLight explains stocks in plain English — valuation, price zones and money flow as traffic lights, recomputed nightly. It describes data; it is not investment advice and never recommends a trade.