NIKE, Inc. (NKE)
Consumer Cyclical · Apparel - Footwear & Accessories · Data as of 2026-10-22
Bottom line
NKE is trading near its usual valuation, near its historical support zone, and recent volume shows no clear direction. The picture is mixed, so it may be worth watching rather than acting on. Past patterns are not a guarantee of future results.
Valuation — Cheap-looking, with quality flags (Yellow)
NKE trades at 18× earnings, below its own 5-year average of 29× and roughly in line with similar consumer cyclical companies we track (19×, 50 peers). Historically this has been on the cheaper side for the stock. Its free-cash-flow yield is about 3.8%. Its current multiple sits around the 2nd percentile of its own last five years — toward the low end of its own range. About 68% of its reported earnings arrived as free cash over the last year.
Quality check: revenue growth has stalled at about 0% a year (3-year pace about -3%; analysts expect about 0% next year), while the multiple sits at the low end of its own history. That combination can mean the market is pricing a slower business rather than offering a bargain.
Price zones — Near its historical support zone (Green)
At $38.32, the stock is close to the lower end of its recent range. Over the past year NKE has traded between $31.97 and $70.44; its historical support zone sits near $37.25 and resistance near $46.87. It is above one of its moving averages and below the other — a mixed trend picture.
52-week range $31.97–$70.44 · 50-day average $37.25 · 200-day average $46.87
Money flow — No clear direction (Yellow)
Buying and selling volume in NKE have been fairly balanced recently, with no strong accumulation or distribution pattern. Volume on up days has been about 0.7× volume on down days over the last 30 sessions.
Dividends & company facts
NKE paid $1.64 a share in dividends over the past year — 4.3% of today's price — and has raised it in each of the last five years.
- Dividend yield (12 months)
- 4.28%
- Paid over 12 months
- $1.64 a share
- Payout ratio
- 78.4%
- Shares, past year
- +0.3%
- Revenue, 12 months
- $45.9B
- Profit, 12 months
- $3.1B
- Employees
- 73,000
- CEO
- Elliott J. Hill
- Headquarters
- Beaverton, OR
- Listed since
- 1980 · NYSE
About the company
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell.
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一句话结论
NKE 估值接近其惯常水平，接近其历史支撑区，近期成交量没有明确方向。整体情况好坏参半，也许更适合先观察，而不是急于行动。过去的形态并不能保证未来的结果。
估值 — 看似便宜，但有质量警示
NKE 目前的市盈率为 18×，低于其自身 5 年平均的 29×，并且大致持平于我们追踪的同类Consumer Cyclical公司（19×，50 家）。从历史来看，这属于该股较便宜的一侧。其自由现金流收益率约为 3.8%。它当前的估值倍数大约位于自身过去五年分布的第 2 百分位——处于自身区间的偏低位置。过去一年，其报告利润中约有 68% 转化为自由现金。
质量核对：营收增长几乎停滞，每年仅约 0%（3 年平均步伐约为 -3%；分析师预期明年约为 0%），而估值倍数正处于自身历史的低位。这样的组合可能意味着市场在为一个增长更慢的业务定价，而不是在给出便宜的价格。
价格区间 — 接近其历史支撑区
目前价格为 $38.32，接近其近期区间的下沿。过去一年 NKE 的价格在 $31.97 到 $70.44 之间波动；其历史支撑区在 $37.25 附近，阻力区在 $46.87 附近。它位于其中一条均线上方、另一条下方——趋势信号并不一致。
资金流向 — 方向不明确
NKE 近期的买卖成交量大致均衡，没有明显的吸筹或派发形态。过去 30 个交易日，上涨日的成交量约为下跌日的 0.7×。
股息与公司概况
NKE 过去一年每股派息 1.64 美元，相当于当前股价的 4.3%，过去五年每年都有上调。
UnderTheLight 用直白的语言解释股票——估值、价格区间与资金流向。它只描述数据，不构成任何投资建议。
UnderTheLight explains stocks in plain English — valuation, price zones and money flow as traffic lights, recomputed nightly. It describes data; it is not investment advice and never recommends a trade.